I just heard of a neat book promo/event idea!
A group of five authors teamed up with a wine bar and held a vino & livros evening. The wine steward had read each of the books beforehand and chose a wine to match each book.
The pairings were based on the tone of the book, the plot, the characters and anything else that might indicate that "this particular book is a Chablis" and "that particular novel is a Merlot", and so on.
It's a great idea for cross-marketing. A wine bar and steward would probably get a kick out of doing something like this on a quiet evening (maybe a Monday or Tuesday). And for attendees it could be a fun evening out.
What do you think? If you were going to pair your novel with a wine, what would you choose?